Despite the economic impact of the coronavirus, the housing market is remaining strong. Driven by low-interest rates, there are still buyers actively looking for homes. The Real Estate industry is continuing to pivot further into the digital world through innovative technology. Buyers are purchasing homes sight unseen, agents are hosting virtual open houses, and mobile notaries are being used for closings. We've compiled a simple guide to selling your home during a pandemic.
It's important to ask your real estate agent what guidelines they have in place for scheduling showings for your home. Will they be providing masks and gloves? Will they be limiting the number of people who can attend showings? Our team works directly with our clients to customize a showing plan they are most comfortable with. For example, some sellers do not want to host open houses during this time. Other sellers may be ok with that. We sit down with you one on one or virtually and discuss what will work best for you and your family. Our team provides our agents and customers with masks, gloves, booties, and disinfectant spray/wipe during all showings.
3D Tours & Video Content
There has certainly been an increase in 3-D tours over the last few months. With many buyers working from the comfort of their home, it is important to use the highest quality visuals for buyers to be able to view your home. Lately, our team has been utilizing matterport 3D tours and high-quality videos highlighting the neighborhood features. Listings with 3D tours saw a 191% increase during March. (according to Zillow). First impressions are so important to buyers which is why the quality of the photos, videos, and 3D tours matter when selling your home. Always ask your agent to show you sample pieces from previous listings when interviewing them.
Marketing your home in the Digital Age
One of the most common questions we hear from sellers is, "how will my home be marketed?" In the past, agents utilized postcards, flyers, and print advertising to showcase properties. Working with a cutting edge Real Estate brokerage that is utilizing all platforms to make sure your home is being marketed to the right buyer is one of the most important aspects of listing your home. Our Marketing team promotes your house through various channels, including, but not limited to Google, Facebook, LinkedIn, YouTube, email marketing campaigns to our large list of prospects, and digital flyers. We work with our customers to guide them through our strategic marketing process in order to sell their home.